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B&G®, Eagle®, Lowrance, MX Marine, Navman, Northstar and Simrad® Are they all the same?

NavicoBlogs like mine can get quite excited by the comparison of competing brands of electronic device in the market place. But the recent news of Garmin’s bid to buy Raymarine prompted me to do some digging. It appears that over the past 4 years there has been a real consolidation of some very famous and popular brands into the hands of relatively few companies.

So what do B&G®, Eagle®, Lowrance, MX Marine, Navman, Northstar and Simrad® all have in common? Well I’ll tell you – its Navico – who? – that well known privately held Norwegian company…

About Navico (www.navico.com) Navico has 2,500 employees and has revenues of approx. $ 300M. Navico is headquartered in Lysaker, near Oslo in Norway. The company has development and manufacturing facilities in Tulsa USA, Ensenada Mexico, Egersund Norway, Støvring Denmark and Romsey UK.

Just take the Navman story for example…Navman started in the 1980s in a garage in Auckland, New Zealand, as a marine electronics provider. Then the US based marine company Brunswick purchased it in 2004.

In April 2006 Brunswick decided to sell its entire Brunswick New Technologies business in parts. Brunswick New Technologies, headquartered in Lake Forest, IL, is a leader in manufacturing and marketing recreational marine vehicle and navigation products, including Navman, Northstar, IDS, and MX Marine. Brunswick sells more than 1 million Navman-branded GPS products per year, taking a leading position in Europe.

The GPS busines was sold to MiTAC in 2007. Based in Taiwan, MiTAC sells GPS devices under the brand of Mio as well as making such products for other companies, including Brunswick. MiTAC has manufacturing operations in Taiwan and the People’s Republic of China, as well as assembly centers in the United States, United Kingdom, Belgium, Germany, and Japan. Last year, MiTAC shipped 4.5 million GPS devices. Navico agrees to buy Brunswick New Technologies’ marine electronics business

In 2007 Navico International Ltd. agrees to acquire the rest of the Brunswick New Technologies’ marine electronics business ..

Well if pursuing economies of scale reduces choice, competition and innovation I wonder if that is really good for the consumer – even if it means lower price..

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3 comments to B&G®, Eagle®, Lowrance, MX Marine, Navman, Northstar and Simrad® Are they all the same?

  • Khalifa Ali

    Please quote cost and carriage to Muscat for the following :

    1- Hydraulic steering systems pump is given part no RP2-24V Model no RP224A qty 1 no

    regards,

    Khalifa Ali
    mobile 00968 99343618
    Widam Beach Technical Services
    Fax 00968 24818775

  • Stay away from Chinese made GPS devices, I recently bought a chinese made gps tracker and hated the bloody thing. I then found this online from Networx Automotive based in the UK I purchased it and have been very satisfied. It is about 7-10x stronger than most GPS Trackers.

    http://naonline.co.uk/gps-tracker/index.php

  • Navman marine.WOT A RIP OFF three years $aus2,200 later F&*$ed and not repairs available, stay away from navman, northstar or what ever!!!!!

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Raymarine share price rockets…

Raymarine - ProductsGarmin is the mystery bidder behind a takeover approach for Britain’s Raymarine Plc. Garmin’s approach could be worth as much as 200 million pounds ($389 million)

Raymarine Plc has two sites in Portsmouth, Hampshire. Corporate headquarters are based in Anchorage Park, and house the Factory service and Repair facility. Quay Point is the engineering and design headquarters. Raymarine floated on the London Stock Exchange on 6 December 2004, and was a landmark event in the long and successful history of Raymarine.

A number of private equity companies are also thought to be eyeing Raymarine, officials at Raymarine were not immediately available to comment.

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Diesel Engine Fuel Consumption

DSC01315s

I bumped into an old friend at the marina last week who showed me his brand new power boat a Sealine SC35 – wow what a boat. I do not – of course – approve of power boats – but I must say that sitting in the cockpit sipping champagne on a balmy summers evening was rather cool…

What struck me most was how beautifully modern it looked – not bling but chic..everything was still perfectly functional for seafaring but at speed – 34 knots to be precise!..all coming from 2 x 260hp diesel engines.

Being ever practical, and not being in the same oil baron league as my DSC01313sfriend – I got to thinking about diesel fuel consumption now that marine diesel is going to double in price. Exact consumption is hard to calculate since it depends not just on the power of the engine but also on the load and of course the weather and sea state. An excellent site – which you would have to read several times to follow is the Frontier Power Products Site, which has an excellent exposition on how to estimate fuel consumption.

What is interesting is that fuel consumption could be fairly flat for reasonably large ranges of rpm. or even have 2 or more bumps in the curve – it was not a simple case of more speed = more fuel…well good luck all you power boaters…rather you than me when it comes to filling up – on the other hand when it comes to mooring in the marina and sipping champagne – well – yes I would love to come aboard :-)

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